Honesty, Always

We don’t do fake positivity or corporate fluff. Our notebooks reflect real life—messy, funny, complicated, and human. We believe honesty makes connection easier.

Design With Personality

Every product is created in-house with intention and attitude. If it doesn’t make us laugh, think, or feel something, it doesn’t make it into the shop.

Humor as a Coping Strategy

Life throws a lot at people. A little sarcasm, a little wit, and a well-timed eye roll can make the day easier. We celebrate humor as a form of self-care.

Thoughtful, Affordable Gifting

Not every great gift needs to be expensive or extravagant. Sometimes, the most meaningful gifts are small, personal, and perfectly timed. We design notebooks that make giving easier, smarter, and more fun.

Quality Without Waste

Our products are made on demand, which means less overproduction and more intentional buying. You get a fresh notebook made just for you—no warehouses, no waste.

People First

Behind every notebook is a small team of real humans who want to make your day a little lighter. We care about our customers, our craft, and the tiny moments that make life feel manageable.